Sherry wines, universal and millenary, form a key element of the identity of the people and cities of the region. The Sherry Region is also that privileged geographical triangle which provides the origins of its wines, brandy and vinegar: products of a long history and a genuine production process.

In 2006, with the aim of uniting these established tourist resources and combining the multiple wine-related attractions of the region, the Sherry Wine and Brandy Routes of the Jerez Region was created. Bodegas, wine bars, hotels, restaurants, museums and leisure related businesses in all the cities of the Region, together with their respective Local Authorities and the Consejos Reguladores del Vino y del Brandy de Jerez, have all combined their efforts to produce an initiative which will meet the needs of quality oenotourism.

The Sherry Wine and Brandy Routes of the Jerez Region Association gathers together over 100 member-establishments and bases its philosophy on continued improvement and the conviction of the attraction and importance of Sherry and Brandy as cultural elements which make up the Jerez Region. In addition, by promoting the development of oenotourism they wish to make their contribution to boosting the economy of the region, whilst at the same time promoting the conservation of the natural environment.

In January 2007 the Route was awarded the Quality Seal "Wine Routes of Spain" after successfully completing the corresponding external auditing process which confirmed the quality of the service provided by those establishments belonging to the association.

We invite you to discover the Wines and Brandies of the Jerez Region by discovering its cities and people. A pleasure for all your senses.